Generation O - Trenders, Spenders, and Recommenders

Trender - She tries new products and is open to new messages. Spender - She buys big and makes the decisions. Recommender - She indexes high for word of mout

Source: The Nielsen Company, Most upscale: HHI 75K+, W18-49, VPVH. Youngest: median age base W2+. Fastest growing: (12/29/08-12/27/09 vs. 1/01/07-12/30/07), W18-49, (000). All statements based on 2009 (12/29/08-12/27/09), L7, M-Su 8p-11p, Oxygen vs. Lifetime, LMN, WE & Soapnet, unless otherwise noted. Trenders, Spenders, Recommenders: MRI 2009 Doublebase Study, W18-49. Subject to qualifications upon request.