- I'm always one of the first of my friends to try new products or services (Index: 205)
- I prefer products that offer the latest in new technology (Index: 132)
- I like to keep up with the latest fashions (Index: 215)
- I am influenced by what's hot and what's not (Index: 143)
- Intent to purchase a new vehicle in the next 12 months (Index: 229)
- Movie attendance; # of times attended: 2-3 per month (Index: 194)
- Fast food and drive-in restaurants; # of times/last 30 days: 9+ (Index: 186)
- Grocery shopping; number of trips in average week: 5+ (Index: 197)
- Our audience ranks #1 in all cable for being influential:
- Clothes/Fashion
- Shoes
- Household Decorating
Oxygen at a Glance
On Air
Subscriber Base: 75MM
Median Age: 39
Median Income: $48K
Female/Male: 72%/28%
Subscriber Base: 75MM
Median Age: 39
Median Income: $48K
Female/Male: 72%/28%
Oxygen.com
Page Views: 31MM
Monthly Uniques: 1.1MM
Visits: 1.4M
Video Streams: 3.6MM
Avg. Minutes/Visit: 9.1 minutes
Female/Male skew: 72%/28%
Median Age : 27.5
Page Views: 31MM
Monthly Uniques: 1.1MM
Visits: 1.4M
Video Streams: 3.6MM
Avg. Minutes/Visit: 9.1 minutes
Female/Male skew: 72%/28%
Median Age : 27.5
